Jakob’s Law is a law that can be used very easily to be understood. In this law, we are told that users will more easily understand information if the user interface design we have has in common with other designs. This we can see from several examples such as the design of e-money applications that have the same location as their design elements. This is so that users can see and capture the usefulness of these elements.

This law also counts on the value of semiotics adopted by the target user we have. Like basically symbols that are often used or icons that are often seen. It’s just because when we surf the online world. Symbol, Icon, or index used has become something worldly and can be remembered by users.

Three points from Jakob’s Law

  • Designing the same product will make the user focus on what they are looking for instead of learning something new
  • Users will easily operate designs that they already understand or are similar to others
  • Minimizes the clumsiness of the design by allowing users to continue using the version they already understand

Implementation of Jakob’s Law

The use of Jakob’s law is a law which is something that spoils the user to last a long time on the products we make. This also makes it easier for them to understand the design or work they are using.

Designing a similar website will also make it easier for users to operate the website that we have. They will be able to easily operate or understand what is there. Starting from the product, service, product, or message that we want to convey.


If we as a designer want to try to make something new then somethings that will happen are user confusion in operating the website. When users are confused about the operation of the page, what often happens is that they immediately search for other websites to get the information they need.

Therefore using Jakob’s law is a safe way to make the appearance or experience of the products we have. Because it makes it easier for us to design as designers and makes it easier for users.