Original Post: Belajar UI/UX Designer: Bagaimana Jadi UX Designer, Translator by: Windri Amalia 

Now that we know the first steps in becoming a UI / UX Designer, it’s time for us to dive deeper and get to know UI / UX separately. This discussion will try to make you understand two fields in the world of Digital Product Design.

The first thing that we must understand to become a UI / UX Designer is to know what UX or User Experience is. Because User Experience is the main thing in shaping a design that we have.

Learn to understand User Experience.

As quoted by designerhire, User experience is the experience of a user when using a product, can be depending on function or comfort in using the product, or the logic that is conveyed by the product. It is of course not bound that the product has to be digital. Broadly speaking, the user experience or UX can cover objects that humans use in everyday life. But because now we are discussing User Experience in Digital Products, we must know the difference between the two in principle.

The basic principles of user experience

When we become UX Designer we know that our job is far from the word design. For that, we must understand the principles to make an experience. The question that is very easy to understand is how a user will feel when using the products we present? Is it easy, convenient, or can be made sense by the user? In principle, it can be divided as follows.

1. Understand

The UX Designer task is of course to answer a problem. How to get users to answer the problems they face. This of course discusses the Scope of the problem that the UX designer wants to solve. Therefore, we must understand the problems that occur in such a way and answer them with reasons to as why these problems can occur.

2. Maintain

A UX Designer must make it easy to answer a problem. It must be remembered that we are trying to provide new solutions in answering problems. Make sure the process carried out by a user does not make it difficult for the user. For that, we have to keep users from confusion in using the products we have.

3. Create

Creating a process that is easy to understand is a basic principle that anyone who wants to become a UX Designer should keep in mind. The thing to remember is that we have to make the process of solving the problem easy to learn, use, discover and adapt. Then, we will streamline the process of answering the problem and not confuse users with what steps they are processing.

4. Savvy

by understanding that the products we make are not for us, but for many people which have the same problem in answering a problem. Don’t ever think that everyone answers the problem the same way you do. This happens because of differences in genetics, religion and social circle.

5. Comprehend

Understanding how people look and feel will help you find out what they need to solve the problem. Try to understand this by asking your users. Ask as much as possible until we really understand the problem we want to work on. When we begin to understand what they are going to do and why they are doing it, of course, it will help us to make better steps to answer this problem. 

The basic principle of digital products

After we understand the basic principles of a product, it’s time for us to conclude how a good product looks like. Therefore, we are aware that at least a product or a method must have four things

1. Utility

Point Scope  at JJ Garrett explains that in making a product, the creation of a product is of course to provide a solution to the problem that occurs. Because the product / design that we are working on must answer this. For example, the Grabride / Gojek project is a product to help users who do not have private vehicles to travel from point A to point B.

2. Usability

The second thing we have to ask when we want to make a digital product is the convenience of using the product. Will it be convenient for a user to use the product without difficulty in operating the services we offer?

3. Desirability

Furthermore, the basic principle of a product whether our product desirable by the user or not. A product must provide an experience in solving problems without making the user nervous or having difficulty to do it.

4. Aspirational

The last thing in the basic principle of a digital product is how to give feedback from users when using the products we offer. Do they feel convenient, comfortable, and logical when operating the products we offer?

Good and effective digital products have these four things. When our digital products have many usages, don’t forget about their convenience of usage. Of course, our product must also be desired by the user so that when we ask the user they will give positive feedback.

By understanding the basic principles of User Experience and Digital Products, we will be able to make more decisions when we make a product. Therefore, understanding what are the basic principles of User Experience and digital products is a discussion that we must understand to become a UX Designer

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